In late 2023 I was approached by Glance Productions to help them create a refresher spot for Motorola’s MA-1 car accessory. The MA-1 works in conjunction with your phone to provide features in a car which would otherwise be unavailable, such as SatNav, messaging and playing music.
Working closely with directors Luke Flanagan and Johnnie Ford, I took their original idea and provided concept artwork to present to the client, before working on the animatic and then moving onto animation and compositing, all created in TV Paint. It was fun solving technical challenges of scrolling landscapes, the lightspeed transitions and incorporating uninterrupted camera moves which required an opening bitmap canvas of nearly 23,000 pixels wide to allow us to zoom in close enough to the Motorola logo without losing image quality.
I single-handedly produced two spots for the campaign - the first transitioning between three different landscapes with each one demonstrating a different use of the MA-1; Connect, Play and Explore. The second spot incorporated people and focussed on the wireless connectivity of the MA-1 with a mobile phone and the myriad of options available.
This was a brilliant campaign to be involved in and great to collaborate with the team at Glance.
To view showreels, concept artwork and more for both spots, click here.