Cameron/Clegg? Flipbook - Lead Animator / Design; Ed Roberts - New Holland Publishers - Producer; Kate Parker - 2010 - 12 x 6.5 cm - 64pp.

One of the strangest briefs given to Ed followed the hung result in the UK general election in 2010.

New Holland Publishers asked Ed to design and animate a flipbook based around the uncertainty of who was in power after David Cameron's Conservative Party formed a coalition government with Nick Clegg's Liberal Democrats.

Dubbed ‘Cleggeron’ by the press, whilst we now know how this 'enforced marriage' ended, at the time many people weren't sure who was really in charge or how it would pan out.

A highlight for Ed was sending copies of this tongue in cheek flipbook to both Cameron and Clegg and receiving the no doubt standard acknowledgements of enthused 'delight' from both of them - all on official government writing paper no less.

Cameron…

…or Clegg?