HEINZ - MAGIC BREAKFAST
SILENCE THE RUMBLE

Heinz - Magic Breakfast: Silence the Rumble Advert - Blinkink - Director; Stephen McNally - Producer; Jess Norton - Animators; Ed Roberts, Reg Isaac, Jac Clinch - Assistant Animators; Lucy Hirst, Wayne Maslin, Harriet Buckley, Aida Slamnjakovic - Compositor; Stephen McNally - 90", 2020

Campaign by Heinz to promote how 1 in 5 children are at risk of going to school hungry. Magic Breakfast helps provide food for these children to ensure they’re never too hungry to learn.

Ed animated the Maths shots; main character Jess initially struggles to work on an empty stomach but is then far happier and able to concentrate after eating breakfast. Ed also contributed animation throughout the advert including the opening shot’s walk cycle and the Rumble in the final sections.